Cookie Policy

Last updated: May 2026

1. Essential Cookies
2. Analytics & Performance
3. Marketing & Personalisation
4. Third-Party Services
5. Detailed Cookie Information
6. Managing Your Cookie Preferences

1. Essential Cookies

Always Active

These cookies are required for the website to work correctly. They support basic features like page navigation, access to secure areas, and core eSIM service functionality.

Examples:

Session Management

• User authentication state
• Shopping cart contents
• Form data retention

Security & Preferences

• CSRF protection tokens
• Language preferences
• Cookie consent status

2. Analytics and Performance

Optional

These cookies help us understand how visitors use our website by collecting anonymous data. We use this information to improve our services and make the site more useful.

What We Track:

Usage Analytics

• Page views and traffic sources
• Time spent on pages
• Popular content and features

Performance Metrics

• Page load times
• Error tracking
• User experience metrics

Vercel Analytics and Speed Insights measure page load times and performance without setting cookies. They use anonymous beacons instead.

Microsoft Clarity records anonymous browsing sessions (mouse movements, clicks, and scrolls) to help us understand how visitors use our site. Personal information like passwords and credit card numbers is automatically hidden from recordings.

We do not load any analytics or marketing scripts until you give consent. Only essential cookies for site functionality are active before you make a choice.

3. Marketing and Personalization

Optional

These cookies allow us to show you personalised content and offers that match your interests and eSIM travel needs.

Personalisation Features:

Content Personalisation

• Destination recommendations
• Relevant eSIM plan suggestions
• Customised user experience

Advertising

• Targeted promotional content
• Retargeting campaigns
• Social media integration

4. Third-Party Services

HelloRoam works with trusted third-party services to provide additional features on the website. These services may place their own cookies on your device with your consent.

Google Analytics

Website usage analytics

Payment Processors

Secure payment handling

Customer Support

Live chat functionality

Social Media

Social sharing features

5. Detailed Cookie Information

First Party Cookies

The table below gives more detail on the first party cookies we use on the Website, why we use them, and how long we retain the data each cookie collects:

Cookie Name	Cookie Type	Purposes	Expiry
user-currency	Functional	Remembers your selected display currency when you change it via the currency selector	1 year
_vwo_uuid_v2	Analytical/Performance	Measures how the website performs for individual visitors	1 year

Browser Local Storage

We use your browser's local storage to cache data that improves page performance. Unlike cookies, local storage items are not sent to our servers on each request. They remain in your browser until you clear your browser data.

Storage Key	Category	Purpose	Expiry
currency-preference	Functional	Caches currency exchange rates and supported currencies for faster pricing display. No personal data is stored.	Until cleared by user (no automatic expiry)

Browser Session Storage

Session storage is automatically cleared when you close the browser tab or window. We use it for data that is only relevant within a single browsing session.

Storage Key	Category	Purpose	Expiry
sim-cart	Strictly Necessary	Holds your shopping cart contents and selected eSIM plans during your session. Required for the checkout process.	Tab session (cleared when you close the tab or window)
auth-storage	Strictly Necessary	Stores authentication tokens while you are signed in. Required to maintain your login state within the session.	Tab session (cleared when you close the tab or window, or on logout)

Third Party Cookies

Third-party cookies are set on the Website by external services, not directly by HelloRoam. We provide details on these cookies in the table below:

Cookie Name	Cookie Type	Purposes	Expiry
_vwo_uuid	Analytical/Performance	Assigns a unique ID to each visitor to track website performance over time	1 year 1 month 4 days
_vwo_ds	Analytical/Performance	Stores user-level data for website optimization testing	3 months
_vwo_sn	Analytical/Performance	Stores information about your current browsing session	1 hour
_gcl_au	Marketing/Advertising - Google Ads	Measures the performance of advertising campaigns on the website	3 months
test_cookie	Marketing/Advertising - Google Ads (DoubleClick)	Used by Google's DoubleClick ad network to verify that your browser accepts third-party cookies before ad targeting cookies are set	15 minutes
IDE	Marketing/Advertising - Google Ads (DoubleClick)	Set by Google's DoubleClick ad network to profile your browsing behaviour across websites and show you targeted ads matched to your interests	1 year 24 days
Stripe cookies	Essential - Payment Processing	Stripe uses cookies to process payments securely and prevent fraud. PCI DSS Level 1 compliant.	Session
Supabase auth cookies	Essential - Authentication	Handles user login and account management, including social login via Google, Apple, and Facebook	Persistent (until logout)
Sentry tracking	Performance - Error Monitoring	Tracks errors and monitors app performance. Personal information is automatically redacted.	Session
_fbp	Marketing	Set by Facebook to deliver ads when you visit Facebook or a site that uses Facebook advertising.	3 months
_fbc	Marketing	Set by Facebook when you click on an ad to reach our website. Helps measure ad effectiveness.	3 months

The Website uses Google Analytics, a web analytics service provided by Google, Inc. ('Google'). The information generated by cookies will be transmitted to and stored by Google, which may include storage on its servers in the United States.

Note: We also use Google Tag Manager and Facebook Pixel for analytics and marketing purposes. These services may place additional cookies on your device. Please refer to our Privacy Policy for more information about how we use these services.