Cookie Policy
Last updated: May 2026
Contents
1. Essential Cookies
Always Active
These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and essential eSIM service functionality.
Examples:
Session Management
- • User authentication state
- • Shopping basket contents
- • Form data retention
Security & Preferences
- • CSRF protection tokens
- • Language preferences
- • Cookie consent status
2. Analytics and Performance
Optional
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our services.
What We Track:
Usage Analytics
- • Page views and traffic sources
- • Time spent on pages
- • Popular content and features
Performance Metrics
- • Page load times
- • Error tracking
- • User experience metrics
Vercel Analytics and Speed Insights measure page load times and performance without setting cookies. They use anonymous beacons instead.
Microsoft Clarity records anonymous browsing sessions (mouse movements, clicks, and scrolls) to help us understand how visitors use our site. Personal information like passwords and credit card numbers is automatically hidden from recordings.
We do not load any analytics or marketing scripts until you give consent. Only essential cookies for site functionality are active before you make a choice.
3. Marketing and Personalization
Optional
These cookies enable us to provide you with personalised content and advertisements that are relevant to your interests and eSIM travel needs.
Personalisation Features:
Content Personalisation
- • Destination recommendations
- • Relevant eSIM plan suggestions
- • Personalised user experience
Advertising
- • Targeted promotional content
- • Retargeting campaigns
- • Social media integration
4. Third-Party Services
We work with trusted third-party services to provide improved functionality. These services may set their own cookies with your consent.
Google Analytics
Website usage analytics
Payment Processors
Secure payment handling
Customer Support
Live chat functionality
Social Media
Social sharing features
5. Detailed Cookie Information
First Party Cookies
The table below provides more information about the first party cookies that we use on the Website, why we use them and the period for which the Website will retain information collected by each cookie:
| Cookie Name | Cookie Type | Purposes | Expiry |
|---|---|---|---|
| user-currency | Functional | Remembers your selected display currency when you change it via the currency selector | 1 year |
| _vwo_uuid_v2 | Analytical/Performance | Measures how the website performs for individual visitors | 1 year |
Browser Local Storage
We use your browser's local storage to cache data that improves page performance. Unlike cookies, local storage items are not sent to our servers on each request. They remain in your browser until you clear your browser data.
| Storage Key | Category | Purpose | Expiry |
|---|---|---|---|
| currency-preference | Functional | Caches currency exchange rates and supported currencies for faster pricing display. No personal data is stored. | Until cleared by user (no automatic expiry) |
Browser Session Storage
Session storage is automatically cleared when you close the browser tab or window. We use it for data that is only relevant within a single browsing session.
| Storage Key | Category | Purpose | Expiry |
|---|---|---|---|
| sim-cart | Strictly Necessary | Holds your shopping cart contents and selected eSIM plans during your session. Required for the checkout process. | Tab session (cleared when you close the tab or window) |
| auth-storage | Strictly Necessary | Stores authentication tokens while you are signed in. Required to maintain your login state within the session. | Tab session (cleared when you close the tab or window, or on logout) |
Third Party Cookies
Third-party cookies are cookies that have been set on the Website but are not directly related to, or overseen by, HelloRoam. We set out more information about these cookies in the table below:
| Cookie Name | Cookie Type | Purposes | Expiry |
|---|---|---|---|
| _vwo_uuid | Analytical/Performance | Assigns a unique ID to each visitor to track website performance over time | 1 year 1 month 4 days |
| _vwo_ds | Analytical/Performance | Stores user-level data for website optimization testing | 3 months |
| _vwo_sn | Analytical/Performance | Stores information about your current browsing session | 1 hour |
| _gcl_au | Marketing/Advertising - Google Ads | Measures the performance of advertising campaigns on the website | 3 months |
| test_cookie | Marketing/Advertising - Google Ads (DoubleClick) | Used by Google's DoubleClick ad network to verify that your browser accepts third-party cookies before ad targeting cookies are set | 15 minutes |
| IDE | Marketing/Advertising - Google Ads (DoubleClick) | Set by Google's DoubleClick ad network to profile your browsing behaviour across websites and show you targeted ads matched to your interests | 1 year 24 days |
| Stripe cookies | Essential - Payment Processing | Stripe uses cookies to process payments securely and prevent fraud. PCI DSS Level 1 compliant. | Session |
| Supabase auth cookies | Essential - Authentication | Handles user login and account management, including social login via Google, Apple, and Facebook | Persistent (until logout) |
| Sentry tracking | Performance - Error Monitoring | Tracks errors and monitors app performance. Personal information is automatically redacted. | Session |
| _fbp | Marketing | Set by Facebook to deliver ads when you visit Facebook or a site that uses Facebook advertising. | 3 months |
| _fbc | Marketing | Set by Facebook when you click on an ad to reach our website. Helps measure ad effectiveness. | 3 months |
The Website uses Google Analytics, a web analytics service provided by Google, Inc. ('Google'). The information generated by cookies will be transmitted to and stored by Google, which may include being stored on its servers in the United States.
Note: We also use Google Tag Manager and Facebook Pixel for analytics and marketing purposes. These services may set additional cookies on your device. Please refer to our Privacy Policy for more information about how we use these services.
6. Managing Your Cookie Preferences
You have full control over your cookie preferences. You can manage or disable cookies at any time through your browser settings or our preference centre.
Browser Settings
Block All Cookies
Always required
Delete Stored Cookies
Help us improve
Third-Party Control
Personalised content
Preference Centre
Essential Cookies
Always required for the site to work
Analytics
Help us improve the site
Marketing
Personalized content and ads
Questions About Cookies?
Have questions about how we use cookies on the HelloRoam site? Our privacy team is here to help.
Excellent
Trustpilot
4.3 out of 5(50 reviews)Get the HelloRoam App
Download the app for the best eSIM experience. Manage your plans, track usage, and get support on the go.
4.8
App Store rating
4.3
Trustpilot
