HelloRoam sells eSIM data plans for Bulgaria from NZ$3.79. It partners with 212+ mobile networks worldwide. Your eSIM connects to local 4G networks the moment you land. Scan a QR code and you're set up in under two minutes, with no SIM swap. Your Spark, One NZ or 2degrees number stays active while the eSIM handles data. Unactivated eSIMs qualify for a refund, and live support runs 24/7.
- network coverage
212+
- network type
4G
- to activate
2 minutes
Last updated
eSIM Bulgaria data plans from HelloRoam
Sorted for less: eSIM plans for Bulgaria start from NZ$3.79, with 4G mobile data on local partner networks. Speeds depend on the local network. Works on any carrier-unlocked, eSIM-compatible phone. Pay in NZD. Sofia Airport SIM kiosks charge tourist markups that hit your OE budget before you reach the city. HelloRoam delivers an e SIM Bulgaria plan before you leave New Zealand, starting at NZ$3.79 on A1, Vivacom, and Telenor 4G networks.
Bulgaria eSIM with 4G coverage
HelloRoam offers eSIM plans for Bulgaria starting from NZ$3.79. Connect on 5G networks including Vivacom. NZ travellers can activate before leaving Auckland and arrive in Sofia connected.
- Plans start at NZ$3.79 with 4G speeds
- Coverage from A1 and 2+ other operators
- Instant activation in under 2 minutes
- 180-day refund on unactivated eSIMs
- Bulgaria coverage across major cities
- Network
- 4G
- Plans From
- NZ$3.79
- Activation
- Under 2 min
- Refund
- 180 days if unactivated

How to Set Up an eSIM in Bulgaria
Follow these steps to get started with an eSIM on your iPhone or Android.
Set up an eSIM on your iPhone with the HelloRoam app
Set up an eSIM on your Android with the HelloRoam app

Plans changed? No dramas. You're covered.
Travel plans change, and that's okay. With HelloRoam, unactivated and unscanned eSIMs qualify for a full refund within 180 days of purchase. No dramas.
Learn more about our refund policyHelloRoam Bulgaria eSIM vs a travel SIM card or Spark, One NZ and 2degrees roaming
Comparing an eSIM with a travel SIM card, or with Spark, 2degrees, or One NZ roaming, for Bulgaria? Carrier roaming adds daily fees. Skip the airport SIM shop and get a prepaid eSIM for Bulgaria from NZ$3.79, with local network speeds and a refund on unactivated eSIMs within 180 days.
Why Kiwi Travellers Pick HelloRoam for Their Bulgaria Trip
Best eSIM Prices for Bulgaria
Compare eSIM plans for Bulgaria and save versus Spark, One NZ, and 2degrees international roaming.
| Number of days | Price |
|---|---|
| 1 day | NZ$4.50 |
| 3 days | NZ$12.82 |
| 7 days | NZ$27.71 |
| 15 days | NZ$53.97 |
| 22 days | NZ$73.21 |
| 30 days | NZ$91.75 |
HelloRoam vs Other eSIM Providers for Bulgaria
See how HelloRoam compares with Airalo, Holafly, Nomad, Saily and Ubigi for Bulgaria. The table covers a 180-day refund on unactivated eSIMs, data overage charges and instant QR code delivery.
| Feature comparison | HelloRoam | Airalo | Holafly | Nomad | Saily | Ubigi |
|---|---|---|---|---|---|---|
| 180-day refund (unactivated eSIMs) | ||||||
| No data overage charges | ||||||
| Instant QR code delivery |
What Is an eSIM and How Does It Work in Bulgaria?
An eSIM is a digital SIM card built into your mobile. No plastic chip, no SIM tray to fiddle with. Scan a QR code to install it on any eSIM compatible phone and you're connected in under 2 minutes. It works as a prepaid mobile data plan for Bulgaria travel with no airport SIM counter queue, no replacement SIM, and no carrier contract. Follow the step-by-step setup guide and you'll be sorted well before your flight from Auckland, Wellington, or Christchurch. guide


Mobile connectivity guide for Bulgaria
Bulgaria has 5G mobile coverage in Sofia and major urban areas. Vivacom are the main networks. NZ travellers find Bulgaria coverage reliable in tourist areas and city centres.
A HelloRoam eSIM sorted before your Auckland departure means you arrive in Sofia already connected, without Spark or One NZ international roaming charges.
- HelloRoam connects to A1 4G, Vivacom 4G, Telenor 4G in Bulgaria
- 5G coverage in Sofia and main cities
- Connect on Vivacom
- Set it up in Auckland before you fly
eSIM Travel Tips for Bulgaria
Set up your eSIM before your trip
Buy your HelloRoam plan for Bulgaria at home, scan the QR code in your phone settings, and activate data when you land. No airport SIM card counters. No setup hassle after a long-haul flight to Sofia.
Your NZ number stays reachable on dual SIM
Keep your Spark or One NZ SIM active for calls and texts while using HelloRoam for data. Whānau and colleagues back in NZ can reach you on your regular number. Use HelloRoam as your default data line in Bulgaria.
Offline maps are a must for long-haul trips
NZ travellers often make the most of long-haul flights by planning side trips. Download Google Maps or Maps.me offline for Sofia and surrounding areas before your trip. Coverage in Bulgaria is generally good in cities but variable in remote areas.
Currency and card tips from NZ
NZ debit cards work at most ATMs and card terminals in Sofia. Notify your NZ bank of your travel dates. Carry some local currency for markets, taxis, and smaller shops. The HelloRoam eSIM keeps currency converters and banking apps running throughout your Bulgaria trip.
Time zone planning for NZ departures
New Zealand's long flight times mean planning ahead is important. Buy and install your HelloRoam eSIM at home before your overnight Air New Zealand or connecting flight. Arrive in Sofia already connected rather than scrambling for Wi-Fi on arrival.
Mobile networks in Bulgaria: what NZ visitors need to know
HelloRoam eSIM for Bulgaria connects on Vivacom. These are the leading 5G networks in Bulgaria with good coverage in Sofia and major tourist destinations. Your eSIM connects to a local partner network automatically, and speeds depend on that network.
- A1

- 4G
- Vivacom

- 4G
- Telenor

- 4G
HelloRoam eSIM vs NZ carrier roaming in Bulgaria
Your data options for a Bulgaria trip from New Zealand.
| Category | HelloRoam eSIM | Local Bulgaria SIM card | Telco roaming |
|---|---|---|---|
| Typical cost | From NZ$3.79 total | NZ$5.15–NZ$15.45 total | — |
| Details | Plans from NZ$3.79. Buy before your flight from Auckland, scan the QR code at home, and arrive in Sofia already on local 4G data. | Purchasable at Sofia airport after landing but requires setup time and paperwork. Unused data typically expires when you return to NZ. | Roaming with an NZ carrier outside Australia can mean paying a daily fee. Over a two-week trip to Bulgaria, roaming fees can add a fair bit to your phone bill. HelloRoam plans start at NZ$3.79. |
Prices approximate as of . Actual savings vary.
Best times for NZ travellers to visit Bulgaria
NZ travellers typically visit Bulgaria during the NZ autumn and winter months (April to August) when long-haul travel is most popular. The best weather in Bulgaria depends on the Eastern Europe climate cycle.
Reviewed by HelloRoam Editorial Team

Reviewed by HelloRoam Editorial Team
Top Destinations in Bulgaria

Burgas
HelloRoam gives you instant data access in Burgas, Bulgaria with no extra fees.
Burgas on the Black Sea has Vivacom 5G. Great coverage along the beach road and near the port.

Plovdiv
Arrive in Plovdiv ready to connect. HelloRoam covers all of Bulgaria with fast data.
Plovdiv has Vivacom 5G in the old town and around the main pedestrian zone.

Sofia
Stay connected in Sofia with HelloRoam eSIM data plans that work across Bulgaria.
Vivacom 5G covers central Sofia. Activate your eSIM before landing at Sofia Airport for instant navigation.

Varna
Arrive in Varna ready to connect. HelloRoam covers all of Bulgaria with fast data.
Varna on the Black Sea has Vivacom 5G across the resort strip and city centre.
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Reviews
What Kiwi Travellers Say
Real reviews from Trustpilot and the App Store, quoted as written.
40k+ travellers have used HelloRoam
Cat
On a trip to Europe, my hotel Wi-Fi was so slow and outside Wi-Fi was unreliable. I couldn’t take it anymore so I got helloroam for a few days. It was tricky to set up correctly because of the primary settings (with my original number). But I reached out to their customer service via WhatsApp. Super responsive and helpful, with specific and clear steps to troubleshoot. Appreciate having 4G roaming instead of being stuck with in and out Wi-Fi during my trip!!
Rated 5 out of 5 by this reviewer

Very good experience! The eSIM was easy to set up and worked great in London. It was much cheaper than it would have been to use my own operator there.
Ilona
Rated 5 out of 5 by this reviewer
metulker
Hard to set up but help was good
Rated 5 out of 5 by this reviewer
Reuben
Really happy with HelloRoam. Everything worked as expected, from messaging and Google Maps through to streaming without any issues. Easy to use, reliable and affordable. Would happily use them again when travelling.
Rated 5 out of 5 by this reviewer

Angeline
Reliable connection. Reasonable pricing.
Rated 4 out of 5 by this reviewer
Last updated
Bulgaria eSIM Questions
How much does a Bulgaria eSIM cost for New Zealand travellers?
An eSIM for Bulgaria from HelloRoam starts at NZ$3.79 on A1, Vivacom, and Telenor 4G networks. HelloRoam activates by QR code before you fly from New Zealand. Coverage spans Sofia, Plovdiv, and the Black Sea coast. No physical SIM card swap, no roaming charges from your Kiwi carrier.
Which Bulgaria eSIM plan suits Kiwis doing the Balkans OE route?
Kiwis on a Balkans OE trip pick a Bulgaria eSIM plan from HelloRoam on A1, Vivacom, and Telenor 4G networks. Plans start at NZ$3.79 with no contract. Activate by QR code at home before your long-haul. No airport SIM kiosk, no NZ carrier roaming fees on arrival.
What is the best eSIM for Bulgaria from New Zealand?
HelloRoam is a simple eSIM option for Bulgaria when you're travelling from New Zealand. Plans start from NZ$3.79 across 212+ carrier networks in 185+ countries. Buy online, scan the QR code at home on Wi-Fi, and connect the moment you land. You skip the daily roaming fees Spark, 2degrees, and One NZ charge. You get local 4G speeds, a refund on unactivated eSIMs within 180 days, and 24/7 live chat support.
How much does an eSIM cost for Bulgaria?
eSIM plans for Bulgaria start from NZ$3.79. That's a one-off price, unlike the daily roaming charges from Spark or 2degrees. Fixed data plan sizes vary by country, and this page lists every size on sale. Unlimited daily plans, where offered, charge by the day and suit longer stays, OE trips, and remote work. All plans include local 4G data with no overage charges and no carrier contract.
Which networks does eSIM work on in Bulgaria?
HelloRoam connects to local partner networks in Bulgaria, and your phone joins one automatically when you arrive. Speeds depend on the local network. Coverage spans major cities, airports, highways, and popular tourist areas. Flying out of Auckland (AKL), Wellington (WLG), Christchurch (CHC) or Queenstown (ZQN)? Your data is ready the moment you land.
How do I get an eSIM for Bulgaria before my trip?
Buy your Bulgaria eSIM on helloroam.com or the HelloRoam app before you fly from AKL, WLG, CHC, or ZQN. Scan the QR code in your phone Settings to install at home on Wi-Fi. Your eSIM activates automatically when you land in Bulgaria. The whole process takes under two minutes. No airport kiosk, no SIM swap.
Does iPhone work with a Bulgaria eSIM?
iPhone XS and newer models support eSIM for Bulgaria, except models sold in mainland China (and some sold in Hong Kong and Macao), which use two nano-SIMs. Open Settings, tap Mobile Data, then Add eSIM, and scan the HelloRoam QR code. Your Spark, One NZ, or 2degrees number stays active on the physical SIM line while HelloRoam handles data in Bulgaria.
What is the best eSIM for Bulgaria for NZ travellers?
HelloRoam's Bulgaria eSIM runs on the A1, Vivacom and Telenor 4G networks. If you never activate it, you can get a refund within 180 days. Plans start at NZ$3.79, usually far less than roaming with your home carrier. Buy online, scan a QR code in Auckland, and land in Sofia already connected.
Does HelloRoam eSIM work in Bulgaria?
Yes, HelloRoam eSIM works in Bulgaria on the A1, Vivacom and Telenor 4G networks. Activate at home in New Zealand before your flight and connect the moment you land at Sofia airport.
Which networks does HelloRoam use in Bulgaria?
HelloRoam eSIM for Bulgaria connects on the A1, Vivacom and Telenor 4G networks. Your phone automatically selects the best available signal as you travel in Bulgaria. Vivacom and A1 Bulgaria are among the strongest 5G providers in the area, covering tourist attractions, airports, and city centers. Your eSIM connects to a local partner network automatically, and speeds depend on that network.
Is HelloRoam cheaper than NZ carrier roaming in Bulgaria?
Yes. NZ carriers usually charge a daily fee for international data, and it adds up fast on a trip. A HelloRoam eSIM for Bulgaria starts at NZ$3.79 and covers multiple days of data use.
How do I activate an eSIM for Bulgaria from New Zealand?
Buy your plan at helloroam.com, scan the QR code in your phone's eSIM settings, and enable data when you land in Sofia. Setup is about five minutes over Wi-Fi at home in NZ. The setup takes about five minutes. Buy your plan at helloroam.com, scan the QR code under Settings, then Mobile Data, then Add eSIM. Do this before you leave home using Wi-Fi. When you land in Bulgaria, enable mobile data and the plan activates immediately on Vivacom / A1 Bulgaria.
How much data do I need for two weeks in Bulgaria?
Two weeks in Bulgaria using maps, messages, and social media typically uses 5 to 10 GB. NZ travellers on longer trips benefit from a 10 GB or 20 GB plan to avoid running out mid-trip. For a week of typical travel (Google Maps navigation, WhatsApp messages, and social media) you need 3 to 5 GB. If you stream video or make video calls daily, choose a 8 to 10 GB plan. The HelloRoam app shows how much data you've used, though the figure can be up to 3 hours behind.
How many days does the Bulgaria eSIM last?
HelloRoam eSIM plans for Bulgaria come in durations from 12 to 30 days depending on the data size you choose. Bulgaria has 4G coverage via A1. A longer plan suits NZ travellers on extended OEs or big trips. Select your plan, scan the QR code at home, and connect from the moment you land.
Does Bulgaria have 4G coverage?
Yes, Bulgaria has 4G coverage through A1. HelloRoam eSIM plans connect on the best available 4G signal across Bulgaria. Install your eSIM in New Zealand before you leave and connect on arrival.

What to Know Before You Buy
eSIM requires an unlocked, eSIM-compatible device. Check your phone settings before buying.
Travel eSIMs are data-only, so your Spark, One NZ, or 2degrees number keeps handling calls and texts as normal on your primary SIM.
Coverage quality varies by location within Bulgaria. Urban areas typically have strong 4G coverage, while rural or remote areas may have limited connectivity.
Install your eSIM before you head off. Activation requires an internet connection, which may not be available at your destination airport.
Transparency Notice
- Service Provider Name (SPN)
- That's HelloRoam you see up in your phone's status bar, not a mystery reseller name. The SPN is a standard field baked into every eSIM profile, and most travel eSIM resellers do not bother provisioning their own.
- Public Network Name (PNN)
- The PNN is the network name field in your eSIM profile, set out in 3GPP TS 31.102 (EF_PNN). Your phone can read it to show the name of the network you're connected to.
- Access Point Name (APN)
- Your HelloRoam eSIM sets its own Access Point Name automatically when it installs, so your mobile connects to a local partner network without you touching a single setting.
What you see is our standard retail pricing across 185+ countries, nothing marked up for the page you landed on. The recommended plan is picked by data size and price. You can get a refund on unactivated eSIMs within 180 days.
Future Syncs Limited 124 City Road, London, EC1V 2NX, UK +44 203 916 6249 help@helloroam.com Reg. No. 15950168





